Behavioural EconomicsCity University London
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- Islington (Inglaterra)
¿Qué aprendes en este curso?
Skills and Training
On a theoretical level, principles of behavioural economics have challenged the axiomatic assumptions of neoclassical economics in suggesting that economic decision making violates central principles of rational choice theory and expected utility maximisation: all too often, people do not behave as they should according to standard economic models. In contrast, behavioural economics applies insights from psychology to better explain human economic behaviour; for instance, individuals' tendency to use mental shortcuts (heuristics) in decision making.
The major aim of the Behavioural Economics programme is to provide you with a thorough grounding in the behavioural and economic sciences that underpin the field of behavioural economics. Understanding how real people make real decisions is of utmost importance to theoretical economic understanding (preferences and utility), the practical application of models of human behaviour (e.g., government polices), and individual economic welfare (e.g., health and financial) which, for example, can be diminished by overweighting the present and underweighting the future (i.e., hyperbolic temporal discounting). Consumer psychology is also dependent on the principles of behavioural economics (e.g., techniques of influence used in marketing and advertising), as are consultancies of various kinds (e.g., branding and public relations).
Your learning experience during the Behavioural Economics programme will be enhanced by an invited speakers programme of external experts who work in behavioural economics. These talks will be part of the wider remit of the programme which has a focus on real-world applications - this is consistent with City University's focus on the relevance of knowledge for business and the professions. In addition, there is a network of behavioural economists throughout London, with regular talks by national and international experts. These opportunities will give you the opportunity to appreciate the full range of theories and applications of behavioural economics.
The programme is offered in two modes: one year full-time, and two-years part-time. A number of elective modules from Economics are available which will offer you the opportunity to pursue more advanced theoretical aspect of behavioural economics.
The aims of the Behavioural Economics postgraduate programme are to provide you with opportunities to acquire knowledge and understanding of behavioural economics, broadly defined as the synthesis of psychology and economics in individual decision making and behaviour. It will also provide you with necessary academic, research, and communication skills to apply this knowledge in the workplace. In addition, the programme aims to enable you to develop an awareness of professional and contextual issues relevant to the practice of behavioural economics, including ethical considerations of psychology-based techniques of influence.
The programme is taught by both psychologists and economists, and its major objective is to synthesize these two perspectives to achieve theoretical coherence with practical outcomes, specifically how behavioural economic theories and methods can be used in different fields to influence individual decision making in positive directions. The programme will also consider the potential 'dark side' of techniques of behavioural manipulation and the implications of this potential for the appropriate professional use of these theories and methods.Course Structure Term 1 Modules:
Principles of Economics
Cognitive and Economic Science of Rational Choice
Psychological Processes: Individual and Social
Behavioural Research Methods: Design and Analysis
Experimental Economics and Game Theory
Fundamentals of Cognitive Science
Applied Econometric and Psychological Research Methods
Professional Aspects of Behavioural Economics
If you have a strong background in Economics, you may substitute for 'Principles of Economics' a microeconomics module from one of the MSc programmes offered by the Department of Economics. You may also substitute an appropriate elective from one of the MSc modules offered by the Department of Economics for 'Professional Aspects of Behavioural Economics' - this will allow a pathway through the programme that is focused on theoretical and research economic themes.
The availability of appropriate electives will be decided by the Programme Team.
Teaching and Assessment
The rationale for learning, teaching and assessment strategies is based on an active approach of independent learning supported by the teaching/learning team. You will be required to take responsibility for your own learning and to take advantage of the learning opportunities offered (e.g., invited speakers programme and online resources). The learning and teaching strategies for each module will expose you to a range of methods, comprising: lectures, guest lectures, seminars, group work, workshops, small group discussions,...