MA Strategic Branding and Stakeholder Communication

Middlesex University
En London (Inglaterra)

£ 10.250 - ($ 39.746.726)
IVA inc.

Información importante

  • Master
  • London (Inglaterra)
  • Duración:
    1 Year
  • Cuándo:
    Octubre
Descripción

Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation driven marketing, and sonic branding.



It is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Información importante
¿Qué objetivos tiene esta formación?

An in depth immersion in multiple facets of branding, including areas such as strategic brand building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the worlds first academic textbook on the topic of nation branding.



Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client side or agency side.

Requisitos: Interviews, entrance tests, portfolios and auditions Entry onto this course does not require an interview, portfolio or audition.

Sedes

Dónde se imparte y en qué fechas

Inicio Ubicación
Octubre
London
The Burroughs, NW4 4BT, London, Inglaterra
Ver mapa

¿Qué aprendes en este curso?

Management
IT
Innovation
Marketing
Brand Management
Branding
Stakeholder
Communication Training
IT Management
Communication
Strategies
Communication Theory
Nation Branding
Strategic
Digital Marketing
Organisational Branding

Programa académico

Modules
Strategic Brand Management (30 Credits) Compulsory
Stakeholder and Communication Theory (30 Credits) Compulsory
Brand Analytics: Methods and Strategies (15 Credits) Compulsory
Digital Marketing (15 Credits) Compulsory
City, Region and Nation Branding (15 Credits) Optional
Corporate and Organisational Branding (15 Credits) Optional
Innovation Driven Marketing (15 Credits) Optional
Sonic Branding (15 Credits) Optional
Research Methods and Dissertation (60 Credits)

Información adicional

FEES INTERNATIONAL
£13,250 per year