Major Event Management

City University London
En Islington (Inglaterra)

Precio a consultar

Información importante

  • Short course
  • Islington (Inglaterra)
  • Cuándo:
    A definir
Descripción

This Major Event Management short course is designed to equip students with the skills to organise all aspects of indoor and outdoor music events, press conferences, charity or major sponsored events. It covers project management, strategic planning, budgeting, finance, promotions, marketing and sponsorship, operations and production, health and safety and risk management. Case studies are used to aid learning.Why Choose a City Short Course?The Major Event Management short course offers maximum flexibility with academic expertise. The programme is delivered over 10 weeks as evening classes. You can continue to work whilst developing your event management knowledge and our Central London location means the course fits around most schedules. Whether you are looking to further your skills in event management or develop new ones, our short course is the ideal choice. Course Information Start DateStart TimeDurationCostCourse CodeApply Tuesday 4 October 2016 18:30 - 21:00 10 weekly classes £430.00 CS2304 Apply Now Wednesday 5 October 2016 18:30 - 21:00 10 weekly classes £430.00 CS2304 Apply Now Thursday 6 October 2016 18:30 - 21:00 10 weekly classes £430.00 CS2304 Apply Now Tuesday 17 January 2017 18:30 - 21:00 10 weekly classes £430.00 CS2304 Apply Now Wednesday 18 January 2017 18:30 - 21:00 10 weekly classes £430.00 CS2304 Apply Now Thursday 19 January 2017 18:30 - 21:00 10 weekly classes £430.00 CS2304 Apply Now...

Información importante
Sedes

Dónde se imparte y en qué fechas

Inicio Ubicación
A definir
Islington
Northampton Square, EC1V 0HB , London, Inglaterra
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¿Qué aprendes en este curso?

Management
Risk
Event Management
Risk Management
IT
Marketing
Finance
Project
Planning
Strategic Planning
IT risk
IT Management
Skills and Training
Production

Programa académico

What will I learn?

You will understand:

  • the concept and role of major events in the market place;
  • the key elements in planning and managing an event;
  • the financial and legal contexts of events, the significance of marketing, sponsorship and promotion for events;
  • a comprehensive understanding of the on-site operations and production processes, including key health and safety aspects;
  • and the key points involved in preparing a risk assessment document.

Topics Covered:

Below is an indication of topics covered during the 10 week. This will be explained and confirmed by you tutor during you first class.

Week 1

Introduction to Event Management; Impact of Major Events.

Introduction: Scale

Week 2

Strategic Planning.

Strategic Planning and Evaluation

Week 3

Intro to Event Marketing - Target Audiences.

Marketing and Sponsorship

Week 4

Staging and Event Design.

Logistics and Project Management

Week 5

Financial Context.

Health and Safety / Risk Management

Week 6

Ticket Management and Sales.

Staging and Event Design

Week 7

Event Marketing 2- Advertising and Promotion.

The Event Plan and Other Documents

Week 8

Legal Context - Contracts/ H&S/ Risk Management.

Licensing and Contracts

Week 9

Logistics.

Finance and Budgets

Week 10

Event Sponsorship and Course Overview

Información adicional

Teaching and Assessment

Informal assessment will take place through group discussion, class room activities, and questions and answers sessions as guided by your tutor.