Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy (1)

HRODC Postgraduate Training Institute
En Central London (Inglaterra)

£ 6.000 - ($ 21.280.257)

Información importante

  • Curso
  • Central london (Inglaterra)
  • Duración:
    5 Days
  • Cuándo:
    A definir

If you want to develop techniques and strategies to influence the buyer's behaviour, this course on Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy will teach you the best way to attract customers.

Información importante
¿Esta formación es para mí?

This Course is designed for: marketing executives, product designers, relationship managers, customer service managers, client service managers, marketing researchers, sales managers, sales executives, corporate directors, divisional directors, marketing lecturers, marketing consultant, brand managers, life cycle specialists.

Requisitos: Degree or Work Experience


Dónde se imparte y en qué fechas

Inicio Ubicación
A definir
Central London
Carburton Street, W1W 5EE, London, Inglaterra
Ver mapa

¿Qué aprendes en este curso?

Campaign Planning
Marketing Strategy
Marketing Management
Communications Planning
Sales Force Management
Marketing Planning
Brand Management
Marketing Advertising
Marketing Analysis
Marketing Campaign
Marketing manager
Creating Customer Value

Programa académico

Course Contents:

Marketing: Creating and Capturing Customer Value

  • Defining and Deconstructing Marketing
  • Understanding the Marketplace and Customer Needs
  • Designing a Customer-Driven Marketing Strategy
  • Preparing an Integrated Marketing Plan and Program
  • Building Customer Relationships
  • Capturing Value from Customers
  • The Changing Marketing Landscape

Company and Marketing Strategy: Partnering to Build Customer Relationships

  • Companywide Strategic Planning: Defining Marketing’s Role
  • Designing the Business Portfolio
  • Planning Marketing: Partnering to Build Customer
  • Relationships
  • Marketing Strategy and the Marketing Mix
  • Managing the Marketing Effort
  • Measuring and Managing Return on Marketing Investment

Analysing the Marketing Environment

  • The Company’s Microenvironment
  • The Company’s Macro-environment
  • Demographic Environment
  • Economic Environment
  • Natural Environment
  • Technological Environment
  • Political and Social Environment
  • Cultural Environment
  • Responding to the Marketing Environment

Managing Marketing Information to Gain Customer Insights

  • Marketing Information and Customer Insights
  • Assessing Marketing Information Needs
  • Developing Marketing Information
  • Marketing Research
  • Analyzing and Using Marketing Information
  • Other Marketing Information Considerations

Información adicional

Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy (1) - Leading to Diploma-postgraduate, Accumulating to Postgraduate Diploma, Progressing to Ma, Mba, Msc, Incorporating Marketing Strategy And Marketing Mix, the Marketing Environment, Managing Markeitng Information (london, Uk)