Marketing Management MA/PG Dip/PG Cert

Middlesex University
En London (Inglaterra)

£ 10.250 - ($ 36.725.993)
IVA inc.

Información importante

  • Postgraduate
  • London (Inglaterra)
  • Duración:
    1 Year
  • Cuándo:
    otras fechas

This professional and specialised course encompasses the study of marketing from an entrepreneurial company slant, as well as a multi national corporation point of view. Our Masters will provide you with an integrated study of the theory and practice of successful strategic marketing management.

Información importante
¿Qué objetivos tiene esta formación?

Our contemporary Marketing Management course focuses on a practical approach with a modern vision. By developing skills in strategic analysis, problem solving and decision making, you will gain an understanding of today's contemporary marketing issues. You will study the core components of marketing management such as marketing strategy, practitioner perspectives, strategy and event marketing. With guest lecturers and guidance from our experts in B2B marketing, product development and customer relationship management, this MA will propel you forward into making your future marketing career goals, a reality.

You will have the opportunity to meet marketing practitioners from large multi nationals through to not for profit organisations and small entrepreneurs whilst on the residential field trip, unique to this course. Graduates from this specialist course have gained a career in product and service organisations, marketing research, product development and brand management, in public, private and not for profit sectors.

Requisitos: Interviews, entrance tests, portfolios and auditions Entry onto this course does not require an interview, portfolio or audition.


Dónde se imparte y en qué fechas

Inicio Ubicación
The Burroughs, NW4 4BT, London, Inglaterra
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¿Qué aprendes en este curso?

Marketing Management
Business Marketing
IT Management
Sport Marketing
Communication Strategies
Marketing Events
Practitioner Perspectives
Entrepreneurship Innovation
Brand Management
Arts Marketing

Programa académico

Our Marketing Management course offers you a learning experience where all core areas of the business are covered with a practical outlook in mind. We believe these are essential for your learning and will therefore provide you with the correct foundation after graduating. However, your avenue of choice is a personal one and it’s for this reason you will be offered the opportunity to choose from a suite of modules that are personally tailored to you.

For more information about entry requirements and fees view the programme specification.
Strategic Marketing Management (30 credits) Compulsory
Managing and Marketing Events (30 Credits) Compulsory
Practitioner Perspectives (15 Credits) Compulsory
Entrepreneurship Innovation and Small Business Marketing (30 Credits) Optional
Creative Communication Strategies (15 Credits) Optional
Brand Management (15 Credits) Optional
Sport Marketing (15 Credits) Optional
Arts Marketing (15 Credits) Optional
Retail Marketing (15 Credits) Optional
Marketing Research Processes (15 Credits) Optional
Dissertation (60 Credits) Compulsory

Información adicional

£13,250 per year