Master in Marketing Management
Maestría
En (España)
*Precio estimado
Importe original en EUR:
4.900 €
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Descripción
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Tipología
Maestría
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Duración
9 Meses
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Inicio
Fechas disponibles
· To provide the student the best tools, knowledge and abilities in order to succeed at an executive level in marketing management. · To show you how to make beneficial decisions for your company on an international level through an accurate analysis of the global market, strategic planning, market segmentation, as well as budget management. ·. Dirigido a: GraduatesProfessionals.
Sedes y fechas disponibles
Ubicación
Inicio
Inicio
Opiniones
Logros de este Centro
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La valoración media es superior a 3,7
Más de 50 opiniones en los últimos 12 meses
Este centro lleva 11 años en Emagister.
Programa académico
1. The Marketing Management in the company: organization.
2. Product Manager: policies design and implementation and Marketing Plan.
3. Products Strategy and Brand Positioning: globalization and decision making. Competitive
Analysis.
4. Sales Forecasts: -Forenet- (System Specialized in Business Forecasts) Evaluation of
the Innovative Products demand. Market Research.
5. Product quality, logistics and distribution.
6. Trade Fairs, Conventions and Congresses.
7. Customer Marketing: techniques to attract more customers and Customer Loyalty. Possible
scenarios to enter the market.
8. Marketing in Industrial Companies and Service Companies.
9. Optimization of product margins. Price Policy.
10. Determining Global Commercial Budgets. Profits Maximization.
11. Strategic External Analysis: new markets, control of new distribution channels.
12. Analysis of the Consumer's Behaviour.
13. Technological Innovation applied to Marketing.
14. Branding: managing the brand value. Strategy of brand portfolio.
15. Markets internationalization and globalization.
16. Application of Marketing 2.0 in the company.
17. Social Responsibility Marketing: strategies.
18. Balance Scorecard: strategies design for the business management.
19. Final Project: Strategic Business Plan.
¿Necesitas un coach de formación?
Te ayudará a comparar y elegir el mejor curso para ti y a financiarlo en cómodas cuotas mensuales.
Master in Marketing Management
*Precio estimado
Importe original en EUR:
4.900 €