Strategic marketing management msc

Aston University
En Birmingham (Inglaterra)

£ 11.200 - ($ 43.670.878)

Información importante

Tipología Master
Inicio Birmingham (Inglaterra)
Inicio clases Septiembre 2017
  • Master
  • Birmingham (Inglaterra)
  • Inicio clases:
    Septiembre 2017

MSc Strategic Marketing Management immerses you in the fundamentals of marketing, as well as specialist areas, such as Digital and Consumer Behavior. The course will make you a well-rounded marketing professional, capable of working in a variety of sectors. Our graduates go on to work at companies including Hyundai, Pepsico International and L’Oréal.

Información importante

Requisitos: Entry requirements A good UK honours degree (2.2 minimum)


Dónde se imparte y en qué fechas

Inicio Ubicación
West Midlands, B4 7ET, West Midlands, Inglaterra
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Inicio Sep-2017
West Midlands, B4 7ET, West Midlands, Inglaterra
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¿Qué aprendes en este curso?

Marketing Communications
Marketing Management
IT Development
IT Management
Skills and Training

Programa académico

  • Course outline
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MSc Strategic Marketing Management will show you how to deliver strategy. A selection of specialist marketing modules enable you to focus on what is right for your career and will give you an appreciation of related business functions. This course is suitable for students from a wide range of backgrounds, including business and non-business specific specialisms.

You will learn marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building.

  • Subject guide and modules
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Core Modules: 

  • Marketing Management
  • Analysis for Dissertation Research
  • Marketing Research
  • Marketing Strategy
  • Professional Development Programme
  • Ethics in Academic Practice

Optional Modules" (Choose four)**":

  • Intellectual Property Strategy & Management
  • Accounting for Non-Financial Managers
  • Strategic Business Sustainability
  • Marketing Channels & Strategic Sales Force Management
  •  Integrated Marketing Communications
  • Consumer Behavior  
  • Strategic Brand Management
  • Services Marketing
  • International Marketing Management
  • Digital Marketing
  • Strategic Management

**No more than 2 elective modules can be studied in any term and no more than two from Accounting for Non-Financial Manager, Strategic Business Sustainability, Intellectual Property Strategy & Management and Strategic Management. 

The course then concludes with a dissertation project.