Donghua University

Bachelor of Arts in MICE Economics and Management

Donghua University
En Changning (China)
  • Donghua University

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Tipología Bachelor's degree
Lugar Changning (China)
Inicio Fechas a escoger
  • Bachelor's degree
  • Changning (China)
  • Inicio:
    Fechas a escoger

The overriding aim of this program is to provide basic knowledge and theories of MICE Economics and Management to the students and to cultivate them to have a wide range of knowledge to adapt to the exhibition economy and management, the international development and can work in complex high-level expertise.

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¿Esta formación es para mí?

Employment: exhibition planning company, destination management company, culture media company, event planning company, marketing section of enterprise



Changning (China)
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No.1882, West Yan'an Road, Changning District, Shanghai, P.R.China.


Fechas a escoger Matrícula abierta

¿Qué aprendes en este curso?

Financial Management
Service Management
Cross-cultural management
Relationship Management
Planning Management
Exhibition tourism
Exhibition marketing and planning
Financial Management Software

Programa académico

Financial management; Exhibition tourism; Exhibition economics; Exhibition regulation; Exhibition management introduction  (2) Cross-cultural management; Introduction to tourism; Company event management; Exhibition display design and practice; Service management;  Exhibition reception management; Public relationship; Large-scale activity organizational management and marketing; Exhibition customer relationship management; Exhibition marketing and planning; Exhibition project management; Exhibition venue management; Exhibition planning management

Practice and Experience Required Courses

Business decision-making system; Information Retrieval ; Network theory and foundation; Enterprise Financial Management Software; LOTUS; Web production technology; Project management; E-commerce simulation