Donghua University

Bachelor of Economics in International Trade (BIT)

Donghua University
En Changning (China)

*Precio Orientativo
Importe original en CNY:

Información importante

Tipología Bachelor's degree
Lugar Changning (China)
Inicio Fechas a escoger
  • Bachelor's degree
  • Changning (China)
  • Inicio:
    Fechas a escoger

In an Internet-connected world where brands, consumers, and markets intermingle together, marketing has become a crucial managerial function. By studying courses such as marketing principles, consumer behavior, brand management, digital marketing, and others, you will gain the necessary skills to launch your career as a marketer. In addition, you will work in teams to conduct a marketing plan to launch new products in China, the world's second largest consumer market. The program includes company visits and guest lectures by senior marketing managers to ensure that you education is applicable to real-world business situations. Graduates go on to work in advertising, public relations, brand management and digital marketing.

Información importante
¿Qué objetivos tiene esta formación?

In order to provide quality education in line with international standards and to meet the demands of overseas students by providing them with a learning environment with less language barriers, the Center of International Programs (CIP in short) was founded in 2009 as a department under the management of ICES. CIP, located in International Education Center Building (IECB for short), is designated to offer distinctive English-taught under-graduate programs for the international students, aiming at providing students with insight knowledge on Chinese society and economics and help them preparing for their future career with right practical skills and knowledge.



Changning (China)
Ver mapa
No.1882, West Yan'an Road, Changning District, Shanghai, P.R.China.


Fechas a escoger Matrícula abierta

¿Qué aprendes en este curso?

International Trade
Quality Training
Cross-cultural communication
Economics in International Trade

Programa académico


The Curriculum in CIP is specialy designed for the needs of the international students who are still seeking for their career goal, who want to to pursue their professional dreams with the help of booming Chinese economy, or who want to make a figure in the intensively competative global talent market.

  • Chinese Related Courses includes Chinese language courses, courses to introduce China, and courses related to Chinese business, all of which are providing necessary knowledge and information for you to grasp the opportunities in China  
  • General Knowledge Courses includes skill related courses and academic English courses. These courses will arm you with necessary skills to finish your study and prepare you for your future career.  
  • Basic Business Subjects: are basic subjects taught almost in every business school. These subjects build up the solid foundation of the knowledge pyramid for business students, such as Introduction to Business, Macroeconomics, Microeconomics, Management Essential, Marketing Essential, Cross-cultural Communication, and more.  
  • Students in different major also need to take Featured Courses to become the profesionals in the field they want to be. For example, students majored in business administration will take Human Resource Management, Quality Management, Strategic Management, and other courses. And students majored in International Trade will take International Trade, International Finance, Logistic and Supply Chain Management, Business in Emerging Market, and other courses.  
  • Varities of Elective Business Courses, such as Project Management, Global Perspective, International Marketing & Sales, Fashion and Luxury Marketing, Psychology in business, are also offered every semester for your further study on certain subjects you are interested and to expand your horizon. These courses offerred are based on the research or the specialty of the instructors or offerred based on the interests of the students. New elective subjects are offerred every semester.    
  • Practicum is an important part of your curriculum. it composed of different extracurriculum activities, such as seminars, field trips, community services, and social practices, that will expand  your knowledge, connect you to the practical world, and give you the opportunities to implete the theories you learned in the real world and grasp ncessary skills for future career such as leadership skills.  

Información adicional

Tuition fee : CNY 25,000 per semesterStudy Duration: 3-6 yearsStart date: we have 2 intakes (spring intake, courses start from March, and autumn intake, which start from September)