Until 2007, Finnish company Nokia had been the world’s dominant and pace-setting mobile-phone maker. Nevertheless, iPhone’s release that year completely changed consumer habits. Nokia ignored the threat and kept on producing cell phones even though it introduced touch screen devices in 2004. Nokia’s mobile phone department’s ignorance of the threat lead to company crisis, and, finally, it was sold to Microsoft.
Nokia’s case is one of the best text-book examples showing that nowadays innovation and ability to adapt to fast-paced changes is the key to success in the market. Modern manufacturers are increasingly dependant on digital technologies: data and analytics fundamentally change whole manufacturing process. It is the consequence of the Industry Revolution 4.0. Consantly growing digitalisation of the industry forces companies to change their manufacturing processes. Manufacturing and digital technologies are increasingly interlinked.
Rapidly growing industry in Lithuania and Europe needs both types of professionals: specialists in specific engineering fields and employees who are able to see manufacturing processes more widely. The latter are the focus of the digital manufacturing study programme – professionals who are ready adapt to quickly changing landscape of manufacturing industry.
In modern manufacturing, an increasing number of processes are transferred to digital manufacturing. The need for personalised manufacturing is soaring, when using 3D visualisations the product is designed, produced and assembled according to the particular needs of each customer. Manufacturing automatisation is also on the rise.