Donghua University

Bachelor of Management in Marketing (BMK)

Donghua University
En Changning (China)

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Tipología Bachelor's degree
Lugar Changning (China)
Inicio Fechas a escoger
  • Bachelor's degree
  • Changning (China)
  • Inicio:
    Fechas a escoger

In order to provide quality education in line with international standards and to meet the demands of overseas students by providing them with a learning environment with less language barriers, the Center of International Programs (CIP in short) was founded in 2009 as a department under the management of ICES. CIP, located in International Education Center Building (IECB for short), is designated to offer distinctive English-taught under-graduate programs for the international students, aiming at providing students with insight knowledge on Chinese society and economics and help them preparing for their future career with right practical skills and knowledge.

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¿Qué objetivos tiene esta formación?

With the globalization of business, countries are more closely linked through trade in goods, services and capital than ever before. Through this program, you will become an international trade expert by understanding the economic principles of international trade and the macroeconomic policies that regulate trade among countries. You will learn about the advances in technology and logistics through the scope of multinational corporations, and the influences of outsourcing in the international trading framework. In addition, you will gain knowledge about China, which is one of the largest trading nations in the world. Graduates have found jobs in international trading companies or opened their own trading company.



Changning (China)
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No.1882, West Yan'an Road, Changning District, Shanghai, P.R.China.


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¿Qué aprendes en este curso?

Quality Training
Cross-cultural communication
Marketing Essential
Management in Marketing
Global talent market
Management Essential

Programa académico


The Curriculum in CIP is specialy designed for the needs of the international students who are still seeking for their career goal, who want to to pursue their professional dreams with the help of booming Chinese economy, or who want to make a figure in the intensively competative global talent market.

  • Chinese Related Courses includes Chinese language courses, courses to introduce China, and courses related to Chinese business, all of which are providing necessary knowledge and information for you to grasp the opportunities in China  
  • General Knowledge Courses includes skill related courses and academic English courses. These courses will arm you with necessary skills to finish your study and prepare you for your future career.  
  • Basic Business Subjects: are basic subjects taught almost in every business school. These subjects build up the solid foundation of the knowledge pyramid for business students, such as Introduction to Business, Macroeconomics, Microeconomics, Management Essential, Marketing Essential, Cross-cultural Communication, and more.  
  • Students in different major also need to take Featured Courses to become the profesionals in the field they want to be. For example, students majored in business administration will take Human Resource Management, Quality Management, Strategic Management, and other courses. And students majored in International Trade will take International Trade, International Finance, Logistic and Supply Chain Management, Business in Emerging Market, and other courses.  
  • Varities of Elective Business Courses, such as Project Management, Global Perspective, International Marketing & Sales, Fashion and Luxury Marketing, Psychology in business, are also offered every semester for your further study on certain subjects you are interested and to expand your horizon. These courses offerred are based on the research or the specialty of the instructors or offerred based on the interests of the students. New elective subjects are offerred every semester.    
  • Practicum is an important part of your curriculum. it composed of different extracurriculum activities, such as seminars, field trips, community services, and social practices, that will expand  your knowledge, connect you to the practical world, and give you the opportunities to implete the theories you learned in the real world and grasp ncessary skills for future career such as leadership skills.  

Información adicional

Tuition fee : CNY 25,000 per semesterStudy Duration: 3-6 yearsStart date: we have 2 intakes (spring intake, courses start from March, and autumn intake, which start from September)