{"id":7720,"date":"2022-06-20T18:03:12","date_gmt":"2022-06-20T16:03:12","guid":{"rendered":"https:\/\/www.emagister.com.co\/blog\/?p=7720"},"modified":"2022-07-29T09:56:19","modified_gmt":"2022-07-29T07:56:19","slug":"que-hace-un-community-manager","status":"publish","type":"post","link":"https:\/\/www.emagister.com.co\/blog\/que-hace-un-community-manager\/","title":{"rendered":"\u00bfQu\u00e9 hace un Community Manager?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Esta es definitivamente una de las preguntas m\u00e1s controvertidas: \u00bfqu\u00e9 hacen los <\/span><b>Community Managers<\/b><span style=\"font-weight: 400;\">? Empresas de todos los tama\u00f1os ya cuentan con <\/span><b>Community Managers<\/b><span style=\"font-weight: 400;\"> en su plantilla, y es que estos profesionales se encargan de gestionar su marca en la red.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es decir, este profesional crea y gestiona la comunidad online de una marca, siendo fiel a la imagen e identidad de esta. Y siempre haciendo hincapi\u00e9 en la relaci\u00f3n que mantienen con los clientes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfTe gustar\u00eda saber qu\u00e9 hace un<\/span><b> Community Manager<\/b><span style=\"font-weight: 400;\">? En <\/span><b>Inesem<\/b><span style=\"font-weight: 400;\"> te contamos cu\u00e1les son las funciones que realiza un <\/span><b>Community Manager<\/b><span style=\"font-weight: 400;\">. \u00a1Veamos!\u00a0<\/span><\/p>\n<h2><b>\u00bfCu\u00e1les son las funciones de un Community Manager?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de gestionar las redes sociales, los Community Managers se suelen encargar tambi\u00e9n del blog de la empresa, teniendo que crear contenido atractivo y de calidad que posicione a la empresa. Por eso, debe tener en cuenta las siguientes cuestiones:<\/span><\/p>\n<p><a href=\"https:\/\/www.emagister.com.co\/cursos-inesem-business-school-cen-es-100811.htm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7325 size-full\" src=\"https:\/\/www.emagister.com.co\/blog\/wp-content\/uploads\/2022\/01\/m-21.jpg\" alt=\"\" width=\"220\" height=\"147\" \/><\/a><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Estar informado\/a<\/b><span style=\"font-weight: 400;\"> de las \u00faltimas noticias que rodean al p\u00fablico al que se dirigen. Por tanto, deben vigilar de cerca lo que hace la competencia y ofrecer informaci\u00f3n diferente y que aporte valor a los posibles clientes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transmitir la informaci\u00f3n m\u00e1s importante a los diferentes departamentos<\/b><span style=\"font-weight: 400;\"> de la empresa. Y es que esto, aunque parezca una tarea sencilla para nada lo es, pues detr\u00e1s de una campa\u00f1a de publicidad en Instagram hay un mont\u00f3n de pasos previos y departamentos implicados que llevan a cabo una serie de estrategias para cumplir unos objetivos previamente establecidos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Responder las preguntas y quejas de los usuarios<\/b><span style=\"font-weight: 400;\">. Al ser el portavoz de la marca en la red, el Community Manager tiene la responsabilidad de hacer frente a las quejas y preguntas que los usuarios publican en Internet.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crear contenidos que despierten el inter\u00e9s del p\u00fablico<\/b><span style=\"font-weight: 400;\">. Estos profesionales se encargan de estudiar las anal\u00edticas de sus publicaciones en Internet. Esto les sirve para decidir qu\u00e9 est\u00e1 funcionando mejor y qu\u00e9 no y as\u00ed saber el camino que deben seguir, el contenido que el p\u00fablico quiere ver en el perfil de las redes sociales de la marca.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identificar los influencers clave <\/b><span style=\"font-weight: 400;\">y los l\u00edderes del mercado. Una de las estrategias que m\u00e1s se ha extendido en la promoci\u00f3n en redes sociales, es la colaboraci\u00f3n de marcas con influencers que son l\u00edderes en ese mercado. Por ejemplo, si la empresa se dedica a vender productos de cosm\u00e9tica coreana, el departamento de marketing deber\u00e1 identificar entre los diferentes gur\u00fas de maquillaje, el perfil que mejor se ajuste a la marca. Esto es, contactar con influencers que generen contenido relacionado con la cosm\u00e9tica coreana ya que, de este modo, la comunidad del influencer en cuesti\u00f3n, se sienta identificado con la campa\u00f1a que este est\u00e1 realizando y compre los productos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Convertir a los clientes en embajadores de la marca<\/b><span style=\"font-weight: 400;\">. Ser embajador de la marca significa que eres un fiel seguidor de esta y que por tanto, la recomiendas a tus amigos o familiares. Por eso, el Community Manager se encargar\u00e1 de que esto suceda, la conversi\u00f3n de los clientes en embajadores. \u00bfC\u00f3mo se consigue esto? Pues los Community Manager deben contestar los mensajes de los usuarios que m\u00e1s comentan. Es importante que los usuarios sepan que estamos agradecidos y contentos de contar con su apoyo.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00bfQuieres saber m\u00e1s sobre las funciones que realiza un <\/span><b>Community Manager<\/b><span style=\"font-weight: 400;\">? Es m\u00e1s\u2026 \u00bfTe gustar\u00eda trabajar en el sector del <\/span><b>Marketing Digital <\/b><span style=\"font-weight: 400;\">y las redes sociales? \u00a1Pues est\u00e1s de suerte!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En <\/span><b>Inesem <\/b><span style=\"font-weight: 400;\">contamos con un <\/span><strong>Curso de Community Manager y Marketing Digital<\/strong><span style=\"font-weight: 400;\"> que est\u00e1 dirigido a todas aquellas personas que se dediquen o quieran dedicarse al <\/span><b>Marketing Digital<\/b><span style=\"font-weight: 400;\"> y las redes sociales. <\/span><b>\u00a1Te esperamos!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta es definitivamente una de las preguntas m\u00e1s controvertidas: \u00bfqu\u00e9 hacen los Community Managers? Empresas de todos los tama\u00f1os ya cuentan con Community Managers en su plantilla, y es que estos profesionales se encargan de gestionar su marca en la red. Es decir, este profesional crea y gestiona la comunidad online de una marca, siendo [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":7721,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,250],"tags":[8,19,275,1197,1198,1199],"class_list":["post-7720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-centros-educativos","category-actualidad-emagister","tag-noticias-de-centros-educativos","tag-centros-educativos","tag-noticiaselespectador","tag-inesem-business-school","tag-1198","tag-es_25711806606377138433590951422436"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 hace un Community Manager? - Blog Emagister Colombia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com.co\/blog\/que-hace-un-community-manager\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 hace un Community Manager? - Blog Emagister Colombia\" \/>\n<meta property=\"og:description\" content=\"Esta es definitivamente una de las preguntas m\u00e1s controvertidas: \u00bfqu\u00e9 hacen los Community Managers? 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