Horticultural Management

4.2 fantástico 3 opiniones
ADL - Academy for Distance Learning
  • ADL - Academy for Distance Learning

$ 1.362.492
*Precio Orientativo
Importe original en GBP:
£ 340

Información importante

Tipología Vocational qualification
Metodología A distancia
Inicio Fechas a escoger
  • Vocational qualification
  • A distancia
  • Inicio:
    Fechas a escoger

Do you love plants? Start your progression into the Horticultural world with ADL!

Understand marketing in the horticultural industry. In any business, including horticulture, success depends upon good marketing of your product. This subject covers the theoretical and practical importance of marketing in the horticultural industry, including topics such as advertising, promotions, signs, customer relations, pricing strategy, labeling, transport, product presentation, and more.

Ask for more information through Emagister's website and an assessor will contact you shortly!

Información importante
¿Qué objetivos tiene esta formación?

Explain different components of the marketing process which may be used in the horticultural industry.
Explain different marketing methods for horticultural products and services.
Explain the role of customer service in horticultural marketing.
Conduct market research into a product or service in the horticultural industry.
Develop an advertising program for an horticultural enterprise.
Develop an appropriate marketing strategy for a given horticultural situation.


Dónde se imparte y en qué fechas

Inicio Ubicación
Fechas a escoger
Distance Learning
Inicio Fechas a escoger
Distance Learning


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Opiniones sobre este centro

Emma Cooper
Lo mejor: I simply wished to tell you that I was exceptionally eager to see all my course material in the post today. I am genuinely inspired by how rapidly and effectively my application was managed. I am truly satisfied to set out on something that will upgrade my CV and ideally my employment prospects.
A mejorar: Everything OK.
Curso realizado: Diciembre 2016
¿Recomendarías este centro?:
Lo mejor: This is a helpful capability for my future professional advancement.
A mejorar: Nothing bad.
Curso realizado: Diciembre 2016
¿Recomendarías este centro?:
Paula R.
Lo mejor: I gained heaps of new things about plants and how to nurture them, and I have picked up a great deal of certainty to give things a shot.
A mejorar: Nothing.
Curso realizado: Abril 2015
¿Recomendarías este centro?:

¿Qué aprendes en este curso?

Customer Service
Market Research
IT Management
Skills and Training
Garden Design

Programa académico

Lesson Structure: Horticultural Marketing BHT304

There are 7 lessons:

Introduction to Horticultural Marketing
Horticultural Marketing Processes
Horticultural Marketing Methods
Customer Service
Horticultural Marketing Research
Developing an Advertising Program
Developing a Horticultural Marketing Strategy

This course is taught by:

  • Katie Freeth
BSc. (Hons) Horticulture, (University of Bath); RHS General Examination; FI Hort; MIfpra.

An experienced and professional horticulturist with extensive management skills gained internationally; experienced in landscape management, staff supervision and management, written and oral communication, horticultural knowledge and application, supported by organisational and administrative skills and attention to detail.

  • Susan Stephenson
BSc in Applied Plant Biology (Botany) Univ. London 1983.
City and guilds: Garden Centre Management, Management and Interior Decor (1984)
Management qualifications in training with retail store. Diploma in Hort level 2 (RHS General) Distinction.

Susan Stephenson is a passionate and experienced horticulturist and garden designer. She has authored three books, lectures at 2 Further and Higher Education Colleges, teaching people of all ages and backgrounds about the wonders of plants and garden design, and tutors many students by correspondence from all over the world.

Información adicional

Horticulture, Mass Flower Production, Gardening