Rome Business School

Master in Marketing and Sales

4.5 excelente 4 opiniones
Rome Business School
En Roma (Italy)
  • Rome Business School

$40.876.997
*Precio Orientativo
Importe original en EUR:
11.000€
CURSO PREMIUM

Información importante

Tipología Master
Lugar Roma (Italy)
Duración 1
Inicio Marzo 2020
otras fechas
Prácticas empresariales
  • Master
  • Roma (Italy)
  • Duración:
    1
  • Inicio:
    Marzo 2020
    otras fechas
  • Prácticas empresariales
Descripción

Would you like to have a deeper knowledge of the marketing and communication field? Do you want to learn how to create a Communication Strategy? If the answer is yes, this Master's programme is made for you!


The Rome Business School’s Master in Marketing and Sales offers you a training of excellence, international internships, career service, global networking, 2 study tours in Paris and Barcelona and many others benefits for your professional and personal development. Various teaching formulas are available to suit every requirement; students from more than 140 countries of the world. This Master course can be attended in English, either on campus or by distance learning, in one of the following modes of your choice:

Full time (lectures throughout the week)
Executive (lectures on Saturdays)
Professional (lectures during the late afternoon/evening)


Follow the link you have on emagister.co.uk and you will find all the information you need about this course without any obligation.

Información importante
¿Qué objetivos tiene esta formación?

On completion of the training course, attendees will be able to:

Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.
Recognizing individual market components and using this understanding for better marketing management.
Learning how to launch and manage the most effective marketing strategies.
Forming an effective integrated marketing plan.
Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives.
Mastering the use of communication tools and channels.
Applying marketing and communication knowledge to a variety of business contexts.

¿Esta formación es para mí?

The Master in Marketing and Sales at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, international internships and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

¿Qué pasará tras pedir información?

On receiving your request, an admission specialist from Rome Business School will email you all the information you need about the course and the various stages of our admission process.

Requisitos: All applicants must have a three-year degree (or be near completion). Applicants must demonstrate English language proficiency.

Prácticas en empresa

Ubicación

Inicio

Roma (Italy)
Ver mapa
Via Degli Scialoja, 18, 00186

Inicio

Mar-2020 Matrícula abierta
Oct-2020 Matrícula abierta

Opiniones

4.5
excelente
Valoración del curso
100%
Lo recomiendan
4.5
excelente
Valoración del Centro

Opiniones sobre este centro

R
Rainer Ciavolella Netzlaff
10/10/2017
Lo mejor: Great. I loved my experience in Rome. The centre gave me the best assistance when I arrived in Rome. Excellent teachers, colleagues and made good friends.
A mejorar: Nothing
Curso realizado: Octubre 2017
¿Recomendarías este centro?:
A
Ashley Jor
10/03/2017
Lo mejor: Brilliant and supportive staff, teachers, and administration!
A mejorar: Nothing
Curso realizado: Marzo 2017
¿Recomendarías este centro?:
E
Elena Divine
09/03/2017
Lo mejor: Motivational, exciting and friendly. I miss them all.
A mejorar: .
Curso realizado: Marzo 2017
¿Recomendarías este centro?:
O
Opeyemi Godwin Fadeyi
08/03/2017
Lo mejor: This school is simply fantastic!
A mejorar: Nothing
Curso realizado: Marzo 2017
¿Recomendarías este centro?:
* Opiniones recogidas por Emagister & iAgora

¿Qué aprendes en este curso?

Management
Marketing Tools
English
Marketing
Marketing Communications
Communications Planning
Brand Management
Digital Marketing
Branding
Communication Skills
International
Communications
Social Media
Strategy Development
Management Development
Communication Training
Marketing Campaign
Marketing manager
Brand activities
Brand positioning

Programa académico

Course Programme
  • Introduction to Marketing
  • Company and Marketing Strategy
Understanding the Marketplace and Consumers
  • The Marketing Environment
  • Marketing Information Systems and Research
  • Consumer Markets and Consumer Buyer Behaviour
  • Business Markets and Business Buyer Behaviour
Designing a Customer-Driven Marketing Mix
  • Segmentation, Targeting, Differentiation and Positioning
  • Product, Services, and Brands
  • New-Product Development and Life-Cycle Strategies
  • Pricing:  Understanding and Capturing Customer Value
  • Pricing Strategies
  • Marketing Channels
  • Retailing and Wholesaling
  • Integrated Marketing Communication Strategy
Communication and Promotion
  • Advertising
  • Public Relations
  • Personal Selling
  • Sales Promotion
  • Direct Marketing
  • Event Management
Online Marketing
  • Website Creation
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Email Marketing
  • Online Advertising
Competing on an international scale
  • Creating a Competitive Advantage
  • International Marketing and The Global Marketplace
  • Marketing Ethics and Social Responsibility
Special Contents

The technical/professional teaching is enriched by:

Company tours, to get to know managerial systems and players from the inside

Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

International Study Tour: the opportunity of a week abroad to enlarge your horizons on International Business.

Training in interdisciplinary competencies, such as:

  • PNL
  • Self-marketing
  • Interpersonal communication techniques
  • Leadership
  • Public speaking
  • Cross-cultural Communication
  • Presentation Skills
  • Time Management
  • Project Management