Máster Universitario en Dirección de Empresas MBA

MODULE 1. General management

The contents are organized into the following study units:

▪ Management Skills.

▪ Organizational structure and people management.

▪ Global vision, entrepreneurial spirit and decision-making.

▪ Business ethics and corporate social responsibility.

▪ Artificial intelligence and business analytics in decision-making.

MODULE 2. Environment analysis and strategy

The subject is organized into the following study units:

▪ Economic Environment.

▪ Legal Environment.

▪ Introduction to strategic analysis.

▪ Sector Analysis.

▪ Internal Analysis.

▪ Strategies for expansion and internationalization.

MODULE 3. Accounting and finances

The content is grouped into the following units:

▪ Accounting for leadership.

▪ Advanced accounting.

▪ Management control.

▪ Business diagnostics and sustainable financial strategy design.

▪ Valuation of investments.

▪ Sources of financing.

▪ Valuing companies.

MODULE 4. Marketing and communications

The contents are grouped into the following units:

▪ Strategic Marketing.

▪ The product.

▪ The Price.

▪ The commercial distribution.

▪ Communication.

▪ Market research.

MODULE 5. Operations management

The content is grouped into the following areas:

▪ General aspects of operations management.

▪ Operations strategies.

▪ Operations management.

▪ Materials management.

▪ Activity planning.

▪ Systems for improving operations.

MODULE 6. Commercial management

The content is grouped into the following areas:

▪ Introduction to Commercial Management.

▪ Sales in complex environments.

▪ Sales organization.

▪ Management of sales teams.

▪ Sales channels.

MODULE 7. Technology and innovation

The content is grouped into the following areas:

▪ Technological environment, technology and information systems.

▪ Strategic role of information systems.

▪ Innovation and business changes.

▪ Tools for innovation management.

▪ Information society and e-Business.

▪ New trends.

MODULE 8. Professional internships

Applying skills and content acquired to practice. The student will

undertake professional tasks under the supervision of a supervisor

in a company and an academic tutor, who will guide this process of

introduction into the practical application of the skills and contents

of the program.

MODULE 9. End of master thesis project

The development of the End of Master Thesis Project will take place

in a group, using as a basis the knowledge acquired during the different modules and the professional internships. Students will always

be guided by their tutor and evaluated by a panel.