EU Business School

MBA - Communication & Public Relations

4.0 fantástico 7 opiniones
EU Business School
En Barcelona (España), Genève (Suiza) yMontreux (Suiza) y 1 sede más.
  • EU Business School

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CURSO PREMIUM

Información importante

Tipología MBA
Lugar En 4 sedes
Horas lectivas 500h
Duración 1 Año
Inicio Fechas a escoger
Prácticas empresariales
  • MBA
  • En 4 sedes
  • 500h
  • Duración:
    1 Año
  • Inicio:
    Fechas a escoger
  • Prácticas empresariales
Descripción

EU business school presents through the portal Emagister.com the MBA in Communication & Public Relations.

Consumers have become active participants of the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience.

This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.

Información importante
¿Qué objetivos tiene esta formación?


The topics covered in this major include structuring public relations campaigns, ethics, media strategy and planning, organizational communication and oration in a variety of contexts.

Requisitos: Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level.


Prácticas en empresa

Ubicación

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Barcelona
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Av. Diagonal, 648 bis, 08017

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Fechas a escoger Matrícula abierta
Genève (Suiza)
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Quai du Seujet 18, 1201

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Fechas a escoger Matrícula abierta
Montreux (Suiza)
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Rue du Lac 18, 1815

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Fechas a escoger Matrícula abierta
München (Alemania)
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Theresienhöhe 28, 80339

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Fechas a escoger Matrícula abierta

Opiniones

4.0
fantástico
Valoración del curso
93%
Lo recomiendan
4.0
fantástico
Valoración del Centro

Opiniones sobre este centro

D
Duman
16/12/2016
Lo mejor: La escuela es capaz de dar salida a líderes muy preparados, y hay mucha diversidad de estudiantes.
A mejorar: Los requisitos para entrar deberían ser más exhaustivos, ya que ahora mismo aceptan a todas aquellas personas que tienen dinero.
Curso realizado: Diciembre 2016
¿Recomendarías este centro?:
G
Gianluca
16/12/2016
Lo mejor: Múltiples y diferentes culturas, profesores muy buenos.
A mejorar: No hay lugar de encuentro entre todos.
Curso realizado: Diciembre 2016
¿Recomendarías este centro?:
Y
Youssef
06/01/2017
Lo mejor: Great multiculturism and melting pot. Classes are relatively easy for an MBA program. Professors are good and I learnt a lot through the case studies format.
A mejorar: However criterias to enter are very low and that handicaps the level of learning in class as some people can’t even speak english properly.
Curso realizado: Enero 2017
¿Recomendarías este centro?:
M
Max
05/01/2017
Lo mejor: I would describe EU as an amazing place to meet people from anywhere all around the world. It’s a huge + for that social part. Regarding classes, it all depends on the teacher. You have some that are extremely picky and others that are way more chill. With the picky ones, almost no students were able to cheat during exams, with the chill ones, it was a contest of who could cheat the best. The content of the classes is good, if you stay interested, you won’t lose interest. The professionals you meet through classes & EU events are an amazing opportunity to build your network and potentially get hired or even start a business. Going to a TEDx event as a staff member thanks to EU was great. My own advice for any future student planning to go there: plan your own everyday life to be able to both study enough and enjoy the life Barcelona offers [If Barcelona is your destination of course]
A mejorar: Nothing.
Curso realizado: Enero 2017
¿Recomendarías este centro?:
K
Ksenia
19/02/2017
Lo mejor: The university has different campuses in Geneva, Munich, Montreux and Barcelona. I’m gonna talk about only bcn’s one as I haven’t been studied at others. Here you meet students from all over the world, but the vast majority is from Russia, Kazakhstan, Ukraine, so 60% of university are Russian speakers. Nice teachers with great working experience in international companies. However, I would say there is a gap between the cost of the studying and the level of the organization of the university itself in terms of administrative, technical issues, such as wifi, disorganization with building timetables, recovering of cancelled classes, etc.
A mejorar: -
Curso realizado: Febrero 2017
¿Recomendarías este centro?:
* Opiniones recogidas por Emagister & iAgora

¿Qué aprendes en este curso?

E-business
Relaciones institucionales
Negociación efectiva
Negociación comercial
Management
Relaciones profesionales
Relaciones públicas
Finance
Marketing
MBA
Communication and Public Relations
Human Resources Management
Strategic Management
Mass media
Management Information Systems
Management Skills
Quantitative business methods
Legal environment
Managerial economics
Media Law

Programa académico

TERM I 
  • Management Skills 
  • Organizational Behavior 
  • Managerial Accounting 
  • Marketing 
  • Quantitative Business Methods 
  • Negotiation (seminar)
  • Business Law (seminar)
  • Industrial Visits and Guest Lectures

TERM II 
  • Finance 
  • Human Resources Management 
  • Global Economics 
  • Strategic Management 
  • Management Information Systems 
  • Communication Skills (seminar)
  • Job Career Planning (seminar)
  • Industrial Visits and Guest Lectures

TERM III 
  • Public Speaking & Public Communication 
  • Public Relations 
  • Organizational Communication 
  • Mass Media Strategy, Planning & Media Law 
  • Practical Applications in Public Relations

MANAGEMENT RESEARCH METHODS & DISSERTATION 
  • Management Research Methods Module 
  • Dissertation

Información adicional

Observaciones: Available Full-time and Par-time
Prácticas en empresa: No incluidas, pero disponibles
Alumnos por clase: 25