EMAGISTER CUM LAUDE
Falconbury Ltd

The Pharma 'Mini-MBA' Distance Learning Programme

4.6 excelente 27 opiniones
Falconbury Ltd
A Distancia

$1.540.905
+ IVA
*Precio Orientativo
Importe original en GBP:
GBP350

Información importante

Tipología Curso
Metodología A distancia
Duración 14
Inicio Fechas a escoger
  • Curso
  • A distancia
  • Duración:
    14
  • Inicio:
    Fechas a escoger
Descripción

The MBA syllabus, theory, practice and techniques applied exclusively to the needs of high-performing managers in the pharmaceutical industry with this 14-module, self-paced and easy-to-use distance learning programme.

Información importante
¿Qué objetivos tiene esta formación?

COURSE BENEFITS INCLUDE:

• THE ESSENTIAL theory, practice and techniques of an MBA applied to your industry
• MEASURABLE results with your enhanced knowledge of pharma marketing strategies, tactics and promotional activities
• IMPROVEMENT on the bottom line with your increased understanding of finance and how it flows through a pharma organisation
• BENCHMARKS for your leadership approach against current best practice and leading thinking in the area to maximise your effectiveness
• ENHANCED negotiation techniques and skills to increase your success in commercial agreements

¿Esta formación es para mí?

Designed specifically for:
Senior and middle managers in the pharma and biotech sector
Experienced managers making a career change into the industry
Scientific and technical executives making the move into management
Those who have been in the industry for years but with no formal development training

Ubicación

Inicio

Distance Learning

Inicio

Fechas a escoger Matrícula abierta

Opiniones

4.6
excelente
Valoración del curso
89%
Lo recomiendan
4.6
excelente
Valoración del Centro

Opiniones sobre este centro

E
Evgeny Yanike
21/05/2019
Sobre el curso: The knowledge gained from the course is so helpful to me in understanding English law contracts. Mark Westin is a good speaker.
Curso realizado: Mayo 2019
¿Recomendarías este centro?:
K
Kate Ashworth
22/05/2019
Sobre el curso: The speaker was so energetic and knowledgeable. The presentation and the course were nice and made notes throughout as well.
Curso realizado: Mayo 2019
¿Recomendarías este centro?:
R
Richard Jenner
20/05/2019
Sobre el curso: Courses were really good, they delivered it clearly and knowledgeable, overall.
Curso realizado: Mayo 2019
¿Recomendarías este centro?:
B
Banuli De Costa
21/05/2019
Sobre el curso: Course was good and engaging.
Curso realizado: Mayo 2019
¿Recomendarías este centro?:
V
Vicky Bussell
19/05/2019
Sobre el curso: The course content was useful and engaging.
Curso realizado: Mayo 2019
¿Recomendarías este centro?:
* Opiniones recogidas por Emagister & iAgora

¿Qué aprendes en este curso?

Strategic Management
Performance Management
Leadership
Performance
Strategic Planning
Industry
Teamwork
Pharma
Pharmaceutical Management
Pharmaceutical Marketing
Communication Training
Pharmaceutical manufacturing
Emerging Markets
Team management
Strategy
Strategic Alliances
Mission Statements
Pharma Industry
Specific Techniques
Pharmaceutical Sector

Programa académico

MODULE 1Introduction to pharma

• Why a pharma ‘Mini-MBA’?• Emphasis on practice in the pharma industry• What is distinctive about the pharmaceutical industry?• Original brands and generics• The international dimension in pharmaceuticals• US versus Europe• Emerging markets• The need for specific techniques for pharmaceuticals
MODULE 2Strategy is the key

• The value of generic strategic techniques• Selected generic techniques and their usefulness to pharma:– SWOT– The product life-cycle concept– The Boston Matrix– PEST
MODULE 3Strategy in practice in the pharmaceutical sector

• The target product profile• Key milestones in the development process• R&D portfolio strategy and management• Mission statements and therapeutic goals• Strategy for new markets

MODULE 4Strategy for deals

• Strategic alliances• The range of alliance types– Guidelines for successful pharmaceutical alliances– Practical points in partnering• Joint ventures• Strategic alliances versus alternatives• Mergers and acquisitions

MODULE 5Managing yourself and others

• First learn to master yourself• Performance management• Communicate and motivate• Effective coaching• Tackling poor performers• Managing your team… and also your time• Ensure that all meetings are positive• How to be assertive, not aggressive
MODULE 6Learn to be a leader

• What do we mean by management?• A survey of leadership styles• The leader as mentor• Decision-making in leadership• Management and leadership…essentially a team effort
MODULE 7Leadership and change in the pharmaceutical industry

• Acquiring, managing and retaining talent in a competitive world• Employee engagement• Leading through uncertainty• The importance of corporate culture• Managing cultural change and transition• Developing leadership at every level• Learning and leadership: self-awareness and self-development

MODULE 8Mastering pharma marketing: introduction

• How marketing works• Pharmaceutical market research:– Data sources– Market mapping– Competitor analysis

Información adicional

THREE EASY WAYS TO PARTICIPATE 1 Digital – easy-to-use web-based format 2 Print – professionally printed and bound 3 Digital and print – you mix and match