Curso Métricas y Análisis de Reputación Digital Corporativa

"Metrics and analysis of digital corporate reputation"
Professor Sebastián Goldsack (Publicist, Master in Social Communication, Doctor (C) in Communication).

• Objectives and tactics in digital projects.
  • What is a corporate digital reputation project and what is it for?
  • How to set strategic objectives for a digital reputation project.
  • Goals and indicators for a digital reputation project.
• The KPIs and ROI associated with a digital campaign.
  • The Key Performance Indicators (KPI) of a digital reputation campaign.
  • What is the return on investment (ROI) that can be obtained from digital reputation.
  • What to measure in a digital reputation campaign
• Metrics
  • Examples of metrics for digital reputation.
  • Analysis and reflection of results.
• Key concepts, methodology, strategy, experience, the media plan.
  • What experience you get from digital reputation
  • Conclusions for strategic decisions.
  • Results to improve the digital reputation.
• Monitoring and control of data in digital reputation.
  • Data control for a digital reputation campaign.
  • Data monitoring for a digital reputation campaign.
  • Data evaluation for a digital reputation campaign.
• Strategic decision making with data analysis.
  • Strategic analysis for digital reputation.
  • Governance in digital environments for digital reputation.
  • Management of digital reputation.