Digital Marketing Strategy: Customers, Planning, and ROI

Columbia Business School

Curso

En New York City (USA)

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0012034875070

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Descripción

  • Tipología

    Curso

  • Lugar

    New york city (USA)

  • Inicio

    Fechas disponibles

The rise of digital technologies has transformed the marketing paradigm. Marketers today face a constant proliferation of social media channels, the growing power of the connected customer, and an explosion of new digital tools.


To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.


The three-day program Digital Marketing Strategy focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase. Case studies will illustrate best practices from across b2b and b2c industries. Participants will leave with the frameworks and planning tools to lead new initiatives in their own companies

Sedes y fechas disponibles

Ubicación

Inicio

New York City (USA)
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3022 Broadway

Inicio

Fechas disponiblesInscripciones abiertas
Fechas disponiblesInscripciones abiertas

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Opiniones

Materias

  • Case
  • B2b
  • Marketing mix
  • Social Media
  • Marketing
  • Marketing Strategy
  • Digital Marketing
  • Planning
  • Media
  • Marketing Tools
  • Digital marketing strategy

Programa académico

Program Structure


Digital Marketing Strategy combines a mix of dynamic lectures, interactive discussion, and group work in small teams. Sessions will focus on strategic concepts, frameworks, and case studies of digital marketing. Executives will apply the tools of the course to several real-world business challenges, as well as to their own organizations. Numerous case studies of successful companies will be examined from diverse industries – including b2b, healthcare, financial services, consumer goods, automotive, hospitality, media, technology, and business services.

Sample Session Titles

  • From Mass Marketing to Customer Networks: Re-Thinking the Marketing Funnel
  • Access Strategy: Mobile, Local, in the Cloud, and On-Demand
  • Engage Strategy: Creating and Curating Content as a Marketing Tool
  • Connect Strategy: Mining Social Media Conversations for Insights and Influence
  • Collaborate Strategy: Contests, Contribution, Crowd Funding, and Open Platforms
  • Best Practices for Brands on Social Networks: Facebook, Twitter, LinkedIn, Google+, and More
  • Making Digital Matter: Metrics, ROI, and Agile Modeling
  • The Digital Advertising Mix: Search, Display, E-mail, Video – Using Each and Measuring Impact
  • Lessons from Brand Failures in Digital Marketing
  • Emerging Technologies: What's New on the Horizon and the Opportunities for Marketers
  • A Five-Step Process for Planning and Executing Digital Marketing Strategies.

Categorías relacionadas

Llama al centro

0012034875070

¿Necesitas un coach de formación?

Te ayudará a comparar y elegir el mejor curso para ti y a financiarlo en cómodas cuotas mensuales.

Digital Marketing Strategy: Customers, Planning, and ROI

Precio a consultar

Los mejores cursos de Marketing online

Ver todos

Ver todos