Business Analytics: Identifying and Capturing Value Through Data

Columbia Business School

Curso

En New York City (USA)

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0012034875070

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Descripción

  • Tipología

    Curso

  • Lugar

    New york city (USA)

  • Inicio

    Fechas disponibles

The ability to use data effectively to drive rapid, precise, and profitable decisions has been a critical strategic advantage for companies as diverse as WalMart, Google, Capital One, and Disney. In addition, many current and recent startups such as Palantir and Splunk are based on the application of analytics to large data bases. With the increasing availability of broad and deep sources of information – so-called “Big Data” – business analytics are becoming an even more critical capability for enterprises of all types and all sizes.


In this three-day program, executives learn to identify, evaluate, and capture business analytic opportunities that create value. Learn how to use data to develop insights and predictive capabilities using machine learning, data mining, and forecasting techniques. Next, find out how the use of optimization can support decision-making in the presence of a large number of alternatives and business constraints. Finally, explore the challenges that can arise in implementing analytical approaches within an organization.

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Ubicación

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New York City (USA)
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3022 Broadway

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Opiniones

Materias

  • Management
  • Management Economics
  • Business Analytics
  • Leadership
  • Decision making
  • Management Control
  • Management Planning
  • Decisive execution
  • Analysis methodologies
  • Analytical accounting

Programa académico

Program Structure


The program is organized around three days, taking participants through several key topics and applications.

Day 1: Predictive Analytics

On day one, we will cover applications in consumer lending, recommendation systems, healthcare analytics, financial analytics, and sport analytics, which will allow you to:

  1. Predict outcomes
  2. Assess the quality of our predictions
  3. Quantify the economic trade-offs that result

Day 2: Prescriptive Analytics

On the second day of the program, we will discuss different frameworks to support decision-making in organizations, which allow you to:

  1. Leverage the data already collected
  2. Simulate the future to quantify today’s trade-offs
  3. Optimize millions of decisions in conjunction with thousands of business and physical constraints

We will cover applications in retail, insurance, pharmaceutical detailing, and financial analytics among others.

Day 3: The Analytic lifecycle

On the third day, we will discuss the analytic lifecycle, including:

  1. Diagnosing inefficiencies
  2. Identifying the appropriate analytical approach
  3. Deploying a decision-support system

Categorías relacionadas

Llama al centro

0012034875070

¿Necesitas un coach de formación?

Te ayudará a comparar y elegir el mejor curso para ti y a financiarlo en cómodas cuotas mensuales.

Business Analytics: Identifying and Capturing Value Through Data

Precio a consultar

Los mejores cursos de Organización de la empresa

Ver todos

Ver todos