Pricing Analytics: The Science of Profitable Growth

Columbia Business School

Curso

En New York City (USA)

Precio a consultar

Llama al centro

0012034875070

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Descripción

  • Tipología

    Curso

  • Lugar

    New york city (USA)

  • Inicio

    Fechas disponibles

Pricing Analytics is a two-day program focused on teaching executives how to use analytics to better understand their customers and design more targeted and profitable pricing and promotional programs. Research has consistently shown that companies using an analytics-driven approach to pricing significantly out-perform their competitors.


Learn from our leading experts how to:


-Build analytics capabilities within their organizations
-Translate analytic insights into action
-Integrate analytics into core business processes
-Link analytics to corporate strategy.


Learn how to turn data into insights that drive improved performance and profitable growth for your company.

The program is offered by Columbia University’s Center for Pricing and Revenue Management in partnership with its sponsor, IRI.


About the Center for Pricing and Revenue Management
The Center for Pricing and Revenue Management is a joint initiative of Columbia Business School and the Industrial Engineering and Operations Research department of the Fu Foundation School of Engineering and Applied Science at Columbia University. The Center’s activities focus on research, education, and industry practice in pricing, customer, and business analytics. To learn more about the Center for Pricing and Revenue Management, visit the Center's homepage.


About IRI
IRI is a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC health care organizations, retailers, and media companies grow their businesses. Sharat K. Mathur, Senior Vice President and Practice Leader at IRI Strategic Analytics, will be a guest speaker at this program. Sharat Mathur works with clients to define their go-to-market strategy and develop their pricing and trade promotions programs. He helps clients develop their analytic capabilities and solutions as well as change their strategy and processes.

Sedes y fechas disponibles

Ubicación

Inicio

New York City (USA)
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3022 Broadway

Inicio

Fechas disponiblesInscripciones abiertas

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Opiniones

Materias

  • Management
  • Business
  • Management Economics
  • LEADER
  • Management Control
  • Management of Risk
  • Management Planning
  • School
  • Analysis methodologies
  • Analytical accounting
  • University
  • Engineering

Programa académico

Program Structure


Sample Sessions

Understanding the primary approaches, analytic models, and methodologies used in pricing analytics to support decision making
  • Alternative approaches to pricing
  • Methodologies to identify pricing opportunities
  • Theories of pricing: price-response curves, willingness to pay, and price elasticity models
  • Customer segmentation, price discrimination, and customized pricing
  • Alternative techniques, models, and latest developments


Supporting better pricing and promotions decisions with analytics
  • Theory of price analytics
  • Micro-economic heritage
  • Empirical “truths” / econometric development
  • Available techniques and latest developments


Employing pricing analytics within an organization
  • What to use, when, and where, and how to organize pricing
  • Building an intelligent revenue growth strategy
  • Best practices for internal engagement
  • Navigating, interpreting, and validating results
  • Bringing insight to life


Translating insights from analytics into action

  • Driving a culture of inquiry and acceptance
  • Solutions for accessibility and enablement
  • Ensuring effective execution of pricing policies
  • Performance management & compliance monitoring
  • Supporting course corrections in a dynamic marketplace


Measuring the benefits
  • Measuring value & contribution of price analytics
  • Pricing and promotion impact on brand equity
  • Case studies highlighting businesses that leveraged pricing analytics programs to drive growths

Categorías relacionadas

Llama al centro

0012034875070

¿Necesitas un coach de formación?

Te ayudará a comparar y elegir el mejor curso para ti y a financiarlo en cómodas cuotas mensuales.

Pricing Analytics: The Science of Profitable Growth

Precio a consultar

Los mejores cursos de Organización de la empresa

Ver todos

Ver todos