IBM WebSphere Commerce V7 Management Center Functionality for Feature Pack 5

Describe the tools, features, functions, purpose, and user interface of WebSphere Commerce Management Center
Create and manage catalog and marketing assets using the Management Center assets tool
Create and manage catalog content and sales catalogs using the Management Center catalogs tool
Create and manage merchandising associations using the Management Center catalogs tool
Create and manage Web activities and marketing experiments using the Management Center marketing tool
Define and manage promotions using the Management Center promotions tool
Manage customer segments and perform targeted marketing using the Management Center marketing tool
Manage email marketing activities and templates using the Management Center marketing tool
Set up Web and dialog activities and marketing campaigns using the Management Center marketing tool
Select a customized Page layout and to test the new layout in production
Configure search features for a storefront
Understand pricing rules and catalog filters for complex pricing structures
Analyze business scenarios and effectively use Management Center tools to accomplish e-commerce business tasks

This intermediate course is designed for line-of-business professionals who want to use IBM WebSphere Commerce V7 systems.

*Have a basic knowledge of IBM WebSphere Commerce V7 as presented in course IBM WebSphere Commerce V7 Foundation (6S221) (6S220) (WC700)
*Be familiar with e-commerce business processes and terminology

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